Every project follows the same four-phase framework. Not because it's rigid — but because we've learned this sequence is the one that consistently produces work we're proud of and clients who come back.
Before a single wireframe, we need to understand your world — your users, your competitors, your constraints, and your ambitions. This phase is about asking questions most studios skip.
Duration: 1–2 weeksA living document that captures goals, success metrics, audience personas, and project scope. Becomes the north star for every decision.
Analysis of 5–8 comparable products — what works, what doesn't, where the white space is. We find the angles others missed.
Research-based profiles of your actual users. Not fictional archetypes — real behavioral patterns from interviews and data.
Stack recommendations, infrastructure decisions, and integration mapping before any code is written. Prevents costly pivots later.
Week-by-week timeline with milestones, dependencies, and review checkpoints. You'll always know exactly where we are.
A focused 3-hour session with your key stakeholders and our core team. Aligns expectations, surfaces assumptions, starts with shared understanding.
This is where ideas become tangible. We move from abstract goals to concrete screens, from "users want X" to "here's exactly how they'll get X." Design is not decoration — it's decision-making.
Duration: 2–4 weeksSitemap, user flows, and navigation structure. The skeleton before the skin.
Lo-fi structural layouts for every key screen. Fast, iterative, focused on logic not aesthetics.
Colors, typography, spacing, iconography, component library. Everything defined before any screen is polished.
Pixel-perfect screens for all key states and viewports. This is what the finished product will look like.
A clickable Figma prototype that feels real. You can walk through your product before a line of code is written.
Annotated specs, component documentation, and asset exports for developers. Zero ambiguity in implementation.
Design approved, scope locked, architecture decided. Now we build — with discipline, with tests, and with the same obsession for detail that went into the design. Code is craft too.
Duration: 4–8 weeksTwo-week sprints with a working, testable build at the end of each. You see real progress every fortnight, not just status reports.
Payment gateways, third-party APIs, CMS connections — all integrated, all tested. No orphaned endpoints.
Unit tests, integration tests, and E2E tests for all critical paths. We don't ship untested code — ever.
Inline comments, README files, and architectural decisions logged. Your future developers will thank you.
OWASP top-10 review, dependency vulnerability scan, and penetration testing for critical paths before launch.
Core Web Vitals pass, image optimization, lazy loading, and caching strategy. We target Lighthouse 90+ across the board.
Launch is not the finish line — it's the starting gun. We deploy with precision, monitor obsessively, and stay with you through the critical first weeks. Then we help you build on what we built.
Duration: 1–2 weeks + ongoingHour-by-hour deployment checklist, rollback plan, and go-live criteria. No cowboy deployments — ever.
Uptime monitoring, error tracking, and performance dashboards. You'll know about problems before your users do.
Admin guides, CMS tutorials, and developer onboarding docs. Your team can run this independently after we hand it over.
Bug fixes, minor adjustments, and questions answered within 24 hours. No charge for the first 30 days post-launch.
GA4, Hotjar, and custom event tracking set up. We establish baseline metrics so you know what "normal" looks like.
Monthly iterations based on real user data. A/B tests, new features, and optimizations — on a predictable monthly budget.
For a typical mid-size project. Timelines scale with scope — we'll give you an accurate estimate after discovery.
We've done this enough times to know what separates projects that fly from projects that drag. Here's the honest guide.
The best time to talk is before you've already decided what you're building. Let's figure that out together.